Collaborating with Natwest and RBS, two financial giants, we crafted this fun animation to promote their innovative CareerSense platform. Tailored for the vibrant 13-24 age group, the video exudes a youthful and dynamic vibe, aligning seamlessly with the target audience's energy and aspirations.
My role on this project was Producer and Production Coordinator whilst it was directed by Rodrigo Serna with Jorge Miquilena as Lead Animator, our method included a pitch, script, moodboard, styleframes, storyboard, animatic, animation, sound editing, and final touches. Infusing creativity into a traditional brand, our client's ecstatic response, lack of feedback, and increased signups showcased the project's outstanding success.
